I’m a brand-builder, movement-maker and a firm believer in the power of story. As Airbnb’s first communications hire, I was the crazy person who convinced Conan O’Brien to list his stage on Airbnb, drove across four countries in one night to take a meeting, and told the story of our hyper-growth as a guest on Good Morning America. My work helped create a global movement, a new travel category, and a household name brand. I’m really proud of that.
Story led me internally to understand the connection between brand and culture at Simple. This inquiry led me to build culture programs, employee experience and engagement and executive leadership coaching and training. As a consultant, I have had the honor of working with mission-driven executives leading some of the most bad-ass companies in technology, such as Abstract, Earnest (acquired by Navient), Clue, HVR, Kibbo, NEWNESS and TRASH (acquired by VSCO).
When I’m not working with clients, I write for ForbesWomen, contribute to All Raise and co-founded New Orleans-based plant store FAIT with my mom, Kathleen, and sister, Laura.